Swiss-Belhotel International (SBI) has signed a management agreement with Hassan Lari Property Development & Management to operate Swiss-Belresidences Juffair in Bahrain. This latest announcement is not only testament to the group’s growing footprint in the GCC but also marks the debut of Swiss-Belresidences brand in Bahrain.
Mr Mohamed Lari, General Manager of Hassan Lari Property Development & Management, said, “We look forward to working with a reputed partner like Swiss-Belhotel International. Swiss-Belresidences Juffair has been designed keeping in mind the comfort and flexibility that today’s modern travellers demand, and will offer guests an enriching experience.”
Mr Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, said, “GCC is a strategic growth market for us and we are delighted to announce this superb new property in Bahrain with Hassan Lari Property Development & Management. We are truly grateful to the owning company for having given us this fantastic opportunity and are confident Swiss-Belresidences Juffair will appeal to both leisure and business travellers”.
Expected to open by the end of 2017, Swiss-Belresidences Juffair is an upper midscale hotel apartments complex featuring 129 well-appointed two and three bedroom serviced units each equipped with fabulous facilities including a full-fledged kitchen. Enjoying a prime location in the city, in close proximity to popular shopping and dining attractions, the hotel also boasts outstanding recreation and dining facilities such as a swimming pool, a large spa connected with the health club, a mini theatre, a kids club, an all-day-dining restaurant and a deli corner in the lobby.
The growing demand for quality hotels across the Middle East is helping to fuel the rapid expansion of Swiss-Belhotel International in the region. Mr Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “This new signing reinforces our commitment to the Middle East where we currently have more than 3500 rooms under development. We are excited to expand our presence in the region and offer our guests more choice in this evolving market where we have been operating with great success for over a decade.”
The tourism sector is an essential pillar of Bahrain’s economy. The Kingdom recently unveiled its brand new tourism identity ‘Ours. Yours. Bahrain’ as part of Bahrain Tourism and Exhibitions Authority (BTEA) commitment towards reinvigorating the tourism industry. Bahrain showed strong growth in tourist numbers in 2016, witnessing a 6%
increase in tourist arrivals, receiving 12.2 million people. The Kingdom is a regional hub for tourism, with over 300 million people within two hours flight, of which the majority are regional visitors travelling from within the GCC. 81% of visitors who come to Bahrain are leisure seekers. The country’s tourism sector is expected to further grow at a CAGR of 4.8% reaching US$1 billion by 2020. In accordance the hotel capacity is expected to increase by 4,000 rooms in Bahrain by 2020. The upcoming hotels will add to the Kingdom’s existing portfolio of over 190 hotels with most of the upcoming supply filling the gap in the mid-market and luxury sector.