Hilton and JetBlue join customer loyalty programs


The loyalty program for Hilton Worldwide’s portfolio of hotel brands, Hilton HHonors, announced a new partnership with JetBlue Airways. Hilton will be the first hotel partner for the airline’s TrueBlue customer loyalty program.

Starting today, members of Hilton HHonors and JetBlue’s TrueBlue program will have the opportunity to earn TrueBlue points towards JetBlue Award flights for stays at more than 3,500 hotels across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, and Hilton Grand Vacations.

“JetBlue is an innovator in the airline industry and a great partner for Hilton HHonors,” said Jeff Diskin, senior vice president, Global Customer Marketing, Hilton Worldwide. “Both HHonors and JetBlue share a common vision for customer service with our commitment to no blackout dates or capacity controls, and we look forward to delivering even greater rewards to travelers.”

Hilton HHonors and TrueBlue members will now be able to earn HHonors points as well as one TrueBlue point for every two US dollars spent at any hotel in the Hilton Worldwide portfolio. HHonors members also have the opportunity to convert their HHonors points into TrueBlue points. For a limited time through July 15, 2010, HHonors members will also be able to convert points at a special lower threshold of 5,000 HHonors points for 500 TrueBlue points.

To kick off the partnership, Hilton HHonors is offering a special Double Points promotion for TrueBlue members. For every registered stay between April 6 and July 15, 2010, members will earn one TrueBlue point for every one US dollar spent. Members can register at www.hiltonhhonors.com/trueblue and stay at one of the more than 860 participating hotels worldwide.

JetBlue re-launched its customer-loyalty program, TrueBlue, last November, offering members a more rewarding and flexible program. TrueBlue now offers no blackout dates and the opportunity to redeem any available seat on any flight, giving members more freedom to travel when and where they want to go. TrueBlue points will not expire as long as a member travels on at least one paid JetBlue flight or makes a qualifying purchase with a JetBlue Card from American Express within 12 months of their last TrueBlue transaction (either a qualifying flight or JetBlue Card transaction.)

“Partnering with a powerhouse hotel-loyalty program like Hilton HHonors is an ideal way to build on our newly-relaunched TrueBlue program, offering our members even more quality and rewarding travel experiences,” said Dave Canty, JetBlue’s director of Loyalty Marketing. “This is the first of several new partnerships we will be adding to TrueBlue, to enable our members to earn more TrueBlue points. We encourage our TrueBlue members to experience the valuable opportunity to earn Double Points this spring and explore any of the 60 destinations our airline serves.”