US hotel market shows growth as key source markets increase demand

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Tourico Holidays today shared encouraging data for the United States hotel industry, revealing an 8 percent overall increase in US hotel bookings in 2016, compared to the prior year – and an additional 6.5 percent increase through the first 18 weeks of 2017.

Another promising sign for the US hotel market is Chinese travel. According to Tourico, the Chinese have increased their US inbound hotel bookings by 67.5 percent year-over-year in 2017. Other countries also increasing their US hotel bookings in 2017 include Brazil (+23.5% YOY), Canada (+19% YOY), Australia (+9% YOY), and the United Arab Emirates (+60% YOY).

“There was some concern that current issues, such as a travel ban and seemingly tighter immigration policies, would negatively affect the US hotel industry, but the market appears to be even more resilient than even we initially predicted,” said Matias Elisavetsky, the Executive Vice President of Global Product Development for Tourico Holidays. “It’s extremely encouraging to see hotel traffic continue to grow – especially from key source markets like China, Canada, Brazil and the UAE.”

California, a popular tourism destination among foreign travelers and a market that typically reflects the overall health of the hotel industry, has also increased its inbound hotel bookings. Hotel bookings in The Golden State are trending 19 percent higher in 2017 than the same time last year.

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Chief Assignment editor is Oleg Siziakov

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