IMEX to use EventReference Event Management Tool

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IMEX has announced that their new event management system for 2018 will be based on EventReference – the powerful event registration and management platform developed by RefTech.

IMEX will be extending EventReference with custom built modules and will use it to manage all online interaction with visitors,

hosted buyers and exhibitors – including all registrations, the management of hosted buyer travel and diaries, and the exhibitor directory. EventReference is a powerful, off the shelf event management tool that is available to all event organisers on a sliding price scale.

Carina Bauer, CEO, IMEX Group said: “EventReference is the best system in the world for our needs.

We have worked with RefTech for a long time and we know we are in good hands: Simon is very skilled at listening to what we say we want, and then figuring out what we actually want.”

Simon Clayton, chief ideas officer, RefTech said: “IMEX is the leading event in the sector on both sides of the Atlantic.

We’ve been working with IMEX since 2001 so the original bespoke system we built is starting to show its age.

IMEX had the choice of having another system custom built completely from scratch, or to use EventReference as the powerful ‘engine’ and then for us to build the custom ‘coachwork’ around it.

We’ve been creating event management tools for almost 20 years and we have applied all this knowledge and experience to EventReference, so the move was a ‘no brainer’ for them as it is the best possible option.

Every single person attending IMEX in any capacity will be using EventReference to register, manage and plan their visit.”

EventReference is the most technologically advanced event management system on the market today – it offers a simple, easy to use and effective way to handle event registration, event management, paid registration, event reporting, badging and scanning.

The transfer to EventReference will be complete for IMEX America 2018.

 

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