SRI LANKA – Two light aircraft, which entered the city of Colombo, were destroyed by the air defense system on February 20, 2009. Defense sources revealed that they received information regarding aircraft heading in the direction of Colombo around 9:45 pm that night. Following the information, the air defense system was activated causing the two rebel aircraft to abort their missions.
One aircraft disabled by the anti-aircraft gunfire crashed on the Inland Revenue Department building in the city, while the other crashed in a location close to Negambo.
No tourists were harmed or injured and all pre-planned events are taking place as scheduled. The Colombo Fashion Week, which was held from February 19 – 21, took place as planned.
Operations at the International Airport in Katunayake are continuing as normal and flights are operating as scheduled.
Meanwhile, Sri Lanka Tourism is gearing up for a global communication campaign by the end of April this year. This is expected to usher in a new era for Sri Lanka across the world after an imminent defeat of tiger separatists following a 30-year struggle.
Despite the incident with the rebel aircraft, life is back to normal in Sri Lanka
Isolated incidents such these are not hampering the Sri Lankan government’s stance on planning for a new tourism strategy. The government is positive about the post-war scenario and is looking at a marketing strategy for Sri Lanka Tourism.
Special value-based packages will be introduced from India and Europe and also road shows in the Middle East, India, Russia, France, and China.
Sri Lanka Tourism plans to communicate positive developments of the country with a soft launch of its new brand during ITB, which is the largest travel fair in the world, scheduled to be held from March 11 – 15, 2009 in Berlin.
In early February, Sri Lanka Tourism launched a special promotion for the Japanese market – a tactical campaign with SriLankan Airlines.
A complete revamp of all communication material with a new logo and tagline will be launched, while simultaneously a print and electronic campaign would also be launched in prominent international trade magazines and on BBC, CNN, Al Jazeera, and Discovery Travel & Living.
Calling from overseas – our 24-hour travel information center can be reached at +94 (0)11 2252411 or if you are calling from within Sri Lanka, you can call the Tourism Information hotline number 1912.