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New Waste Watchers initiative will slim down waste and increase recycling at IMEX in Frankfurt

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forimmediaterelease.netIMEXFRA-f48a934d06662137765cb2566919f5909ebe04b5

Printing badges on paper rather than card will further reduce the show’s environmental footprint, as will the use of hydroelectricity across the whole show. These innovations are additional to the many sustainability best practices and legacy initiatives which have become established at IMEX in Frankfurt over the years. Full details can be found here.

Learning from sustainability experts
IMEX also provides many opportunities for everyone to learn more about sustainability. Among the many sessions on offer will be: Global Destinations Sustainability Index: Driving Performance and Competitiveness, by Guy Bigwood of MCI. He’ll explain his company’s partnership with ICCA and how the Global Destinations Sustainability Index helps drive sustainable practices.
Founder of Positive Impact, Fiona Pelham, whose company has created a “bold year-long campaign” for 2017 will also talk about ‘The Power of Events in the UN International Year of Sustainable Tourism’.
New IMEX GMIC Innovation in Sustainability Award
Also new this year is a new IMEX-GMIC Green Award – the Innovation in Sustainability Award. This is designed to highlight inspiring event professionals who are driving sustainability forwards through innovation, collaboration and idea sharing. It will be presented to the winner at the Gala Dinner at IMEX in Frankfurt.
Campaigns to reduce waste and encourage sustainability are also implemented at IMEX America and at the IMEX Group offices where in 2016 recycling saved the equivalent of 34 trees and 5,790kg of CO2.
The greening of IMEX America
At IMEX America 2016, the clear measure of the show’s continuing progress in sustainability was its APEX/ASTM score which increased for the 5th consecutive year to 90 per cent of level 1 standards. Decreasing paper use saved the equivalent of 13 trees, energy use per participant was down by 13 per cent and there was an 18 per cent decrease in total carbon emissions.
Carina Bauer, CEO of the IMEX Group comments: “IMEX has always been committed to supporting sustainable and socially responsible practices within the meetings industry, hence measuring our performance against the APEX/ASTM scores, which are tough! We will continue to provide education and awareness to suppliers and buyers within the industry to support the ongoing development of best practice. And we’ll keep on asking more of our partners and suppliers. This really is a game that you win by working together. And it’s one of the reasons why our new IMEX Group strapline is: We Are All Connected.”

Two rising stars at IMEX are continuing the CSR conversation as part of #CSRshareDay, a global Twitter campaign taking place today. @IMEXMilda and @IMEXrog are sustainability champions within IMEX. Join them at 14.00 GMT as part of a live discussion on sustainability.
#IMEX17

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