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MCE Central & Eastern Europe 2017, Riga: The WOW effect

MCE Central & Eastern Europe is free from event visitors and putting all the attention on the building of relations between the two selected participant sides.

MCE Central & Eastern Europe is free from event visitors and putting all the attention on the building of relations between the two selected participant sides. With all these participants spending a full 2.5 days together, during which they network, benchmark, do business and enjoy time together with receptions, dinners and parties, one can realize these 2.5 days are very well spent.

The M.I.C.E B2B event of the year is now over, and it was a raging success!


The by Europe Congress organized, M.I.C.E B2B events, all have this unique feature, all created to create business synergy and drive M.I.C.E business forwards. Managing Director of Europe Congress, Alain Pallas states: “It has been proven that face-to-face meetings are the keys nowadays to the start of a business relation. Yet with just the meeting we’re merely creating that introduction. The true value of a business relation lies in the trust that is being built by getting to know each other better. This leads to an optimized cohesion in understanding and being able to deliver each other the values that both parties in fact are seeking. Our event programs are built to effectively use the maximum time available during our busy personal and professional lives, yet are varied to keep brain activity to the maximum, and keep all event participants together for the entire duration of the event. Result: The optimal start of flourishing business relations and the base of the satisfying results that keep the Europe Congress team moving forwards.”

MCE Central & Eastern Europe saw known destinations such as Salzburg Congress participating for the 6th time running and Visit Berlin for the 5th consecutive time. With that sign of quality delivery, other convention bureaus have started to recognize the long-term efforts MCE Central & Eastern Europe delivers to the region, such as the Croatian National Tourism board and Vilnius Convention, among them. Participating suppliers were from a wide variation of CEE countries including for example Accor, Danubius, Hilton, InterContinental, Ritz-Carlton, Vienna House as well-known hotel chains and local DMCs such as Goal Events, Kosmos, Penta and many more.


Also a few more hosted buyers’ spots were made available for the event planners seeking to understand the high value for money the CEE region delivers. Participants offered fantastic companies from the pharma industry like Takeda and Merz but also some associations like the European Federation for Medicinal Chemistry and the Epilepsy Congress. The event was further flocked by high-volume producing corporates and agencies all seeing to extend their business into the Central & Eastern European region.

Besides Riga playing host to the event, the city also stepped up as a destination in which every event planner felt assured their event was in good hands. The number of available quality hotels, venues and other providers surprised many of the participants. And the host venue of the welcome dinner assured many to fall in love with it. The House of the Black Heads is not only the former Latvian Presidents residence but also a historical gem and a marvelous architectural highlight, that can host fabulous events as all participants will experience firsthand.

eTN is a media partner for MCE.