This is the second year that the Seychelles Tourism Board’s (STB’s) office in Dubai took part in the Jeddah International Travel & Tourism 2017 (JTTX7) consumer event. It was a very productive one, as a number of people visited the stand and showed interest in the destination, hence proving the destination’s popularity in the market.
The consumer event, held at the Jeddah Hilton from February 15-17, was attended by more than 25,000 visitors from Jeddah and more than 150 exhibitors from 22 countries. Saudi Arabia being one of the main markets of the destination in the region is an apt venue to hold such consumer fairs.
Saudi Arabia is one of the main markets for Seychelles in the region having a 29.96% increase in visitor arrivals in January 2017 as compared to the same month last year. Though the business has been relatively quiet in 2016 until at the start of the year, the increase in the number of visitor arrivals indicates the valuable support Seychelles receives from Saudi Arabia.
“We are jovial on the outcome of the JTTX7 event, as we were able to promote the destination further in the consumer sector in Jeddah and update them on the latest product offerings in Seychelles,” said STB’s regional manager for Middle East, Ahmed Fathallah.
“This is our second year at this event and just like in 2016, it paved the way for us to better connect with the consumer sector from Jeddah. This trade and consumer activity opens doors for business opportunities and is also a fitting time for us to know more about the needs and wants of our target market,” added Fathallah.
To further push and promote the destination, involvement in different trade and consumer fairs and carrying out of different consumer-focused activities have been planned out for this year.