“With this collaboration our goal is to produce even better data more quickly to our members in both graphic and tabular formats. The challenge with visitor data is that it is often one dimensional and pulled from a limited number of sources that may render analysis difficult and misleading,” said Pacific Asia Travel Association (PATA) CEO Dr. Mario Hardy, commenting on a collaboration with Microsoft.
Experts from PATA and Microsoft will work together to upgrade the PATAmPOWER online data platform that gives members a broad range of timely insights into the Asia Pacific visitor economy.