Tourism Australia has confirmed Sydney as the host city for its flagship incentive travel event, Dreamtime.
The seven-day programme will run from 10-18 October 2009, and will see international buyers and media spend five days in the host city, Sydney, and two days at a second destination within Australia (either Melbourne, Sydney, Adelaide, the Northern Territory, or Sunshine Coast/Brisbane) for educational visits.
Tourism Australia business events manager (UK and Europe) Lene Corgan said the event was expected to attract around 100 business events buyers and 20 international media from Australia’s key markets of the United Kingdom, Europe, Asia, Japan, New Zealand and the United States of America.
“Australia has a proven reputation internationally for staging world class events and Dreamtime provides a tremendous opportunity to showcase the unique business events experiences on offer,” Corgan said.
“The climate for the business events sector will be tough in 2009, however events such as Dreamtime are part of Australia’s long term commitment to build the country’s share of the global business events market.”
Corgan added that Australia had seen increased demand from international businesses to stage events with a stronger social or environmental focus. Sydney’s winning bid showed a strong focus on delivering a low carbon impact event with amazing first-hand experiences.