W Hotels Worldwide, now part of Marriott International, Inc., today announced an agreement with QPR Properties Kft, part of Constellation Hotels Holding Ltd., to debut the iconic W Hotels brand in Hungary with the opening of W Budapest. Ideally located on Andrassy Avenue (a UNESCO World Heritage Site) the hotel will be situated on the city’s most luxurious shopping street located directly across from the State Opera House.
“Budapest has secured a spot as epicenter of European travel with the convergence of creative communities combined with a thriving economy, making this city the perfect fit for the innovative edge of W Hotels,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “This vibrant city remixes historic tradition with a modern twist – the perfect backdrop to offer guests and locals alike a dynamic scene that shakes up the traditional and embraces the avant-garde.”
Located in the heart of the city at Andrassy Avenue, also known as Budapest’s Champs-Elysees, the hotel will be housed in the impressive Drechsler Palace which will be fully renovated to bring the brand’s cutting-edge, contemporary design to life.
“W Hotel’s bold and vibrant take on luxury continues to expand into some of the most exciting destinations in Eastern and Central Europe,” said Carlton Ervin, Marriott International’s Chief Development Officer, Europe. “The signing of this landmark hotel in Budapest matches the rising demand of luxury traveller and underpins our commitment to grow our portfolio in the region.”
Following the success of W Hotels in Istanbul, Barcelona, St. Petersburg, London, Paris and Verbier, W Amsterdam became the seventh W Hotel in Europe when it opened in October 2015. W Hotels now boasts a worldwide portfolio of 50 properties around the globe, and is on track to reach 75 hotels by 2020.