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A focused minister: A success story for Tourism Zimbabwe

Despite Zimbabwe’s image in the world seen negatively the minister.

Despite Zimbabwe’s image in the world seen negatively the minister.
“We arguably in sub-Saharan Africa, one of the few internationally acknowledged to have registered growth in tourism by nine percent at the end of 2015, even endorsements by the United Nations World Tourism Organization (UNWTO).

Zimbabwe’s Minister of Tourism and Creative Industries HE Walter Mzembi says his department has remained one of the few relatively well-performing portfolios because of his ability to remain focused on deliverables when others dwell on unproductive debates.



In 2013 tourism generated at least US$ 856 Million in export revenues, and Mzembi wants to see tourism to be a $5 billion industry by 2020.

Currently, the travel and tourism industry is contributing 10 percent to Zimbabwe’s GDP.

Following the county’s co-hosting the UNWTO General Assembly in 2013, the minister is now campaigning for the post of secretary general of UNWTO, a position never held by an African before. Mzembi his currently serving his second term as chairperson of UNWTO’s Regional Commission for Africa.