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Puerto Rico Tourism: Just say no to Zika

Communicating the reality that Zika was not growing nearly as rapidly as the CDC had projected, the Puerto Rico Tourism Company (PRTC) worked to change the Zika conversation, and emphasize the reality

Communicating the reality that Zika was not growing nearly as rapidly as the CDC had projected, the Puerto Rico Tourism Company (PRTC) worked to change the Zika conversation, and emphasize the reality that reported cases are a fraction of what was projected.


Cases are now at about 1 percent of Puerto Rico’s 3.5 million population versus forecasts that 25% of Puerto Ricans would eventually have the virus by the end of the year.