Luxury British cruise line, Cunard, has today revealed its new brand film to support its 2017 booking campaign – Everything you wanted, nothing you expected. Stylishly taking viewers through the possibilities and experiences available on its luxurious voyages, the film highlights three key themes; time, space and a life less ordinary, to elevate the experience of cruising with Cunard.
Shot over seven days by creative agency Alpha Century and launching online on December 21, the film transports viewers through a sensorial tour of the iconic Queen Mary 2. Following the journey of 12 actual Cunard guests as they travel between Southampton and New York City as they cross the Atlantic on Cunard’s Transatlantic Crossing, it highlights the much-loved traditions and new pursuits available to Cunard cruisers and challenging common misconceptions with its vast array of experiences.
“It was immediately clear to us that the experiences and atmospheres available throughout the remastered Queen Mary 2 needed little or no embellishment,” said Barnaby Girling, Executive Creative Director, Alpha Century. “The variety, scale and sheer visual impact created by Cunard allowed us to essentially shoot the reality of transatlantic crossing and then amplify it with immersive sound design.”