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UNWTO under a leadership by Georgia: Plans revealed

Georgia wants to become the new leader of the United Nations World Tourism Organization.

Georgia wants to become the new leader of the United Nations World Tourism Organization. The current UNWTO Secretary-General Taleb Rifai will resign in 2017 and so far two candidates came forward wanting to take over the top post he had held for 8 years.

One candidate is from Georgia. He is H.E. Mr. Zurab Pololikashvili, Ambassador of Georgia to the Kingdom of Spain, Permanent Representative of Georgia to the World Tourism Organization (UNWTO). He laid out his plan for the future of UNWTO under his proposed leadership.

Statement of Intent and Management

The World Tourism Organization (UNWTO) has become an efficient platform providing leadership, guidance, and support to the tourism sector in advancing knowledge and tourism policies worldwide.

Tourism has become the stepping-stone of nations’ economies and has turned into an effective mechanism to fight poverty around the globe. The sector has transformed cultural differences into alliances and has opened opportunities, assumed to have been gone forever.

With the rapid development of the tourism industry, it is of utmost importance for member states, associate and affiliate members, and the UNWTO overall, to maintain a commitment to sustainability and competitiveness. Looking to the future, we have to understand that the choices our nations make today will undoubtedly affect future generations. This is a responsibility that the UNWTO has proudly upheld for numerous years, and will continue to pursue.

Considering the aforementioned and building on the tremendous success of the organization, it is time to usher in a new era of applied initiatives. The UNWTO will put emphasis on concrete projects with tangible outcomes to further support its members in an era of innovation, knowledge-sharing, and entrepreneurship.


The UNWTO has become a staple of success in the tourism sector; the organization has paved the way for achievements of numerous nations, organizations and consequently people. The success stories of the organization have raised its visibility and importance throughout the world as well as increased awareness of its actions, while higher demand for support from the organization has led to increased functions.

Looking ahead, it should be our priority to pursue result-oriented changes and innovations and ensure that the UNWTO further rises to the challenges that countries face on national, regional and global levels.

The tourism sector is changing dynamically; today we are faced with social and cultural phenomena, which are re-shaping the industry, and it is important that we further understand and adapt to these changes. New challenges require new approaches and the UNWTO has to adjust to the upcoming encounters.

In this light, strategic changes need to be implemented on four fronts of the organization:


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