Berlin Speespeicher, located near the East Side Gallery inside a historical protected building directly facing River Spree, has been established as the number one event location in the German capital city. Professional event planners are more and more on the search of creative locations that still fulfill the high standards set for this business, and the need for sellers and buyers to do business.
The needs of customers attending events had been identified with the help of experts. Detailed research made it clear that from an event proposal to the booking process and the overall planning and implementation flow, things can be changed, so it is different from the classic event business and an alternative to the way the meeting industry has been operating. A proud CEO for the Spreespeicher GmbH pointed this out. He said: “We are proud to be a working alternative to a traditional and often boring and dusty concept in handling meetings. We like to be a cool location. Hotels have competition, including AIRBNB.”