Enterprise Holdings Inc. has opened two locations in Jamaica with its franchise partner, ATL Automotive, an affiliate of the family-operated Sandals Resorts International (SRI) Group.
Enterprise Holdings’ three brands – Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car – are now available at the Sangster International Airport as well as at a centrally-located neighborhood location on Queens Drive, Montego Bay. Customers are able to choose from a wide variety of vehicles, whether they are visiting Jamaica for business or vacationing with friends and family.
“Our franchise partnership with ATL Automotive reflects Enterprise’s vision to build an international car rental network that leads the way in providing a consistently superior customer experience,” said Peter A. Smith, Vice President of Global Franchising at Enterprise Holdings. “We look forward to continuing to grow in Jamaica with a partner whose values so closely align with our own.”
ATL Automotive was founded in 1997 and quickly rose to become Jamaica’s leading car dealer, offering some of the world’s top car brands. As a market leader in Caribbean tourism, SRI operates Sandals Resorts, Beaches Resorts and Island Routes Caribbean Adventures. SRI also operates the Sandals Foundation, which supports a wide range of Caribbean causes, with particular focus on community, education and the environment.
“We have hand-picked a seasoned team to provide Jamaica’s leisure and corporate customers with the highest level of service, in addition to Jamaica’s only all-new 2017 model lineup,” said Adam Stewart, Chief Executive Officer and Deputy Chairman of SRI and the ATL Group.
“Opening our Montego Bay locations is an exciting milestone, but it’s just the beginning and we’re expecting to open our Kingston facilities in March 2017,” Stewart noted. “We’re deeply committed to the success of the Jamaican tourism industry and are working closely with our affiliate, Island Routes Caribbean Adventures, to present a full destination Jamaica offering that will encourage more and more visitors to explore this beautiful country.”
Travel Industry Leadership
Enterprise Holdings’ successful global expansion has helped position it near the top of the global travel industry overall, with the company’s annual revenues exceeding those generated by many airlines and most cruise lines, hotels, tour operators and online travel agencies.
As a result, Enterprise Holdings has also teamed up with the World Travel and Tourism Council (WTTC) as a category sponsor of the 2017 Tourism for Tomorrow Awards. The annual WTTC awards are among the highest accolades in the global travel industry and represent the gold standard in sustainable tourism.
For years, Enterprise’s footprint outside of North America was limited to several major markets in Western Europe, until the company’s 2007 acquisition of the National and Alamo brands, which included franchise markets in Latin America and the Caribbean.
In 2012, Enterprise Holdings acquired car rental operations in France and Spain, and made an investment in a leading car rental business in China. Later that same year, the company also announced it was franchising, for the first time in its history, its flagship Enterprise Rent-A-Car brand. The company then launched an aggressive globalization initiative and international franchising campaign.
Along the way, Enterprise Holdings has exported to its international franchisees the power of its renowned Service Quality index (SQi) – a measurement program through which hundreds of thousands of customers each month rate the service they have received. Each location earns a score based on the percentage of customers who say they are “completely satisfied” with their last rental experience.
Once franchises are established, they are evaluated via SQi, ensuring that customers receive a consistently excellent car rental experience, no matter where their travels take them. Enterprise rolled out the SQi measurement program to its European franchise partners in October 2015. The widespread adoption of SQi allows every country to benchmark its service against a companywide, global standard.
Today, the Enterprise, National and Alamo brands operate in more than 85 countries, including 29 in Latin America. Last summer, Enterprise Holdings hosted representatives for a global summit, where franchise partners came together to share best practices and learn more about the Enterprise way.