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The honor of World’s Leading Tourist Board goes to Miami Beach VCA

The Miami Beach Visitor and Convention Authority (MBVCA) has been named the World’s Leading City Tourist Board 2016 by the prestigious World Travel Awards!

The Miami Beach Visitor and Convention Authority (MBVCA) has been named the World’s Leading City Tourist Board 2016 by the prestigious World Travel Awards!

Competing against other top destinations, Miami Beach was chosen by over 1 million industry voters in competition against Auckland Tourism, Cancun Convention & Visitors Bureau, Cape Town Tourism, Rio Convention & Visitors Bureau, Shanghai Municipal Tourism Administrative Commission, and Visit London.


This honor of World’s Leading Tourist Board, is a testament to the global appeal of Miami Beach and recognition and respect for the destination on the world stage. Accepting the award on behalf of the MBVCA at the World Travel Awards Gala Ceremony, Peggy Benua, Chair of the MBVCA, says, “This award, is a symbol of Miami Beach’s worldwide presence and certainly demand for our brand. We’re honored to have been considered, but to actually win this impressive and prominent award is an incredible endorsement of all the MBVCA is doing to share Miami Beach with the world.”

Just two months ago, the Miami Beach Visitor and Convention Authority was named North America’s Leading Tourist Board, facing competitors including the Arizona Office of Tourism, Destination DC, Hawaii Tourism Authority, Las Vegas Convention and Visitors Authority, Los Angeles Tourism & Convention Board, New Orleans Tourism Marketing Corporation, NYC & Company, Visit California, Visit Orlando and VisitFlorida.

“Miami Beach has always been perceived as an iconic destination around the world,” says Elsie Howard, former MBVCA board chair (2000-2004 and 2006-2011). “The MBVCA’s award for World’s Leading City Tourist Board 2016 signifies the depth and breadth or our reach, it recognizes our hard work and our tireless commitment to making Miami Beach an iconic destination forever.”

The World Travel Award wins cap off a year of accolades for Miami Beach. The city also won first place in the 2016 edition of the Travvy Awards, presented by travAlliancemedia in the category of “Best Wedding Destination, U.S. & Canada” and a silver medal winner in the 2016 Magellan Awards by Travel Weekly in the category of “Overall Beach Destinations | U.S and Canada.”

“To cap off a year of awards for the MBVCA and Miami Beach with the World’s Leading City Tourist Board 2016 win is phenomenal,” says Grisette Roque, Executive Director, MBVCA. “Miami Beach is already a dazzling destination but the board works incredibly hard to make sure all facets of the city are enjoyed by residents and visitors and this award is a culmination of that work.”

“To be voted as the World’s Leading City Tourist Board 2016 by the World Travel Awards in competition against cities like Cape Town, Rio de Janeiro, Shanghai and London, is the epitome of achievement,” notes Jeff Lehman, current board member. “Miami Beach is truly like no other place in the world and our peers and colleagues have recognized our unique city for all it has to offer.”

In addition, the Miami Beach API and app has launched allowing even more people across the U.S. and internationally to learn more about the city and all it has to offer.