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Lobster Experience named new Director of Sales

Lobster Experience GmbH & Co.

Lobster Experience GmbH & Co. KG – one of the leading luxury hotel representations in the German-speaking markets – appointed Katharina Herbst as a competent and experienced professional at the head of their sales team. In the future, the experienced touristic expert will guide all sales activities of the Leisure and MICE departments and will drive forward the strategic expansion of the Lobster Events department. Katharina Herbst was previously responsible for product management at airtours | TUI Deutschland where she has been employed for 16 years.


“Change is the law of life, so I decided to get to know new facets of the luxury tourism industry where I can work creatively and innovatively. Therefore, Lobster Experience was the first choice for me. The agency is a firm force in the field of luxury tourism, has an immense expertise, great know-how and is well known for its unconventional approach”, says Katharina Herbst.

Lobster Experience GmbH includes the business sectors Lobster Collection (Sales), Lobster Collection MICE, Lobster Event, Lobster Communications, Lobster Academy and Little Lobster (Marketing). The company is also the initiator and organizer of the only B2B luxury travel trade fair in the German-speaking market, loop – luxury on our planet, which will take place from 26-29 of March 2017 in Frankfurt for the fourth time.