DUBAI — The UAE’s high level of security and safety has helped it to be ranked 18 among 124 countries on a new travel and tourism competitive index, according to a Press release issued on Monday.
The ranking prompted tourism guidebook and online portal Eye of Dubai to announce that it would intensify its strategy to boost travel and tourism in the UAE to leverage the results of the World Economic Forum’s (WEF) first annual Travel and Tourism Competitiveness Index (TTCI), based on market intelligence by Madar Research.
With an overall score of 5.09 out of 7, the UAE outranked its counterparts in the Arab world and performed best, rating third, for ‘national perception of tourism’.
The UAE was also highly ranked in the indicator measuring ‘safety and security’, at 10th place, deeming the UAE safer than countries such as the United Kingdom, which is placed 44th, and the 45th-placed United States of America.
“The excellent performance that the UAE has achieved speaks well of our efforts to promote the country’s tourism environment, particularly in Dubai. With its very diverse population, tourism in a sense has become a way of life in the UAE, a key feature that Eye of Dubai has been aggressively trying to promote.
“We are also very pleased that the WEF has recognised the country’s positive national perception of tourism,” said Abdullah Al Harbi, CEO, Eye of Dubai.