Conducted in October 2020 with most respondents belonging to major metropolitan cities in India, a survey conducted by FICCI and Thrillophilia across India was aimed towards understanding the post-COVID preferences of India travelers and covered aspects like safety measures, accommodations, modes of transport, and more.
The survey revealed that while the lockdown put a ban on traveling across India, it could not, however, curb people’s desire to explore new places. The data collected showed that while more than 50% plan to travel in the next 2 months alone, 33% are making plans to travel twice of what they did in 2019 as the next year rolls in.
“It is interesting to know that 65% of respondents said they are comfortable traveling outside their states in flights or personal vehicles, and around 90% comfortable in exploring offbeat places in the mountains, beaches, smaller villages or towns, and alike. This can help the stakeholders of the travel industry to redesign their services in line with inclinations of the travelers, thus opening up opportunities for both new and old business avenues,” Mr. Abhishek Daga, the co-founder of Thrillophilia quoted.
Elucidating on the survey, Mr. Dilip Chenoy, the Secretary-General of FICCI said, “The impact of the COVID-19 pandemic on the travel, tourism and hospitality industry has changed the way travel and hospitality businesses have to function and manage their operations. We are looking at a tectonic shift in consumer behavior pattern and the way of traveling. The future of travel, tourism and hospitality industry will be completely different with a new set of rules laying more emphasis on social distancing, safety, health and hygiene.”
While 43% of the travelers choose “need a weekend break” which topped the list of reasons why people want to travel post-COVID, around 33% of travelers also said that they would go for a workation amidst nature for their first post-pandemic trip, albeit with their own closed group of friends or family. This adds to the glint of hope for the travel industry that has been taking the necessary precautions to ensure public safety.
“Thrillophilia has been looking for ways to help the travel industry recover from the adversities of this pandemic. Our work with FICCI to conduct this survey has given us some very compelling results that can prove to be a boon for those who have suffered losses during the pandemic. We have also been working closely with many state tourism boards in India to support local tourism and have brought 10,000+ experiences online in the last 5 months. Government’s proactiveness in ensuring safety for every individual has assured people of safety which plays an important role in lifting this industry and bringing it back to its feet,” Mr. Daga added.
With the numbers showcasing optimism in every direction, it is not a distant dream for travelers across India to start venturing out, eventually helping businesses return to their former glory.
Download the Complete Report of Travel Bounceback in India Post COVID-19.