Scandic launches fifth signature hotel

STOCKHOLM, Sweden – Scandic Hotels Group is now presenting its fifth unique signature hotel – Downtown Camper by Scandic. The hotel will open in the former Scandic Sergel Plaza at Brunkeberg square in the heart of Stockholm. The building is currently undergoing a complete rejuvenation to reopen after the summer of 2017 and offer a new hotel experience that brings nature into the big city. Guests will be invited to share in a “base camp” experience that centers on wellness and community.

Downtown Camper by Scandic will be a social meeting place for travelers and Stockholmers alike. The concept brings nature into Stockholm’s most urban district at Brunkeberg square. In line with Scandic’s existing signature hotels, it will have a unique interior and design – a “base camp” in an urban environment. In addition to a “lifestyle concierge,” in-room bartender and shop, guests will be able to relax year round under the stars.

– The hotel offers the same complete, unique offering as our other signature hotels at the same time as it has drawn inspiration from two worlds – the local urban environment and our longing for nature. We want to create a new type of meeting place that offers a wide range of experiences and an oasis for mindfulness in the middle of the big city, says Thomas Engelhart, Chief Commercial Officer.

A lifestyle concierge will be on hand to offer tips on unusual experiences to enjoy at the hotel and in the city such as discovering Stockholm by kayak, in-depth mindfulness sessions, rooftop tours of the city, evening group runs and rooftop yoga. There will be no traditional conference rooms here – they have been replaced by more personal rooms and spaces for events, meetings and get-togethers where the boundary between work and leisure is blurred. The hotel will have its own graphic identity and toiletries with a scent signed Downtown Camper. The hotel will open after the summer of 2017.