Tribute Portfolio expands presence in Florida

TAMPA, FL – Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc, today announced the signing of its fourth Floridian property, The Paramount, a Tribute Portfolio Hotel, Tampa.

TAMPA, FL – Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc, today announced the signing of its fourth Floridian property, The Paramount, a Tribute Portfolio Hotel, Tampa.

โ€œThe growing demand for independent hotel experiences spans across not only leisure travelers, but business travelers as well, with many road warriors looking to stay at out-of-the-box hotels with creative energy,โ€ said Allison Reid, SVP, North America Development, Starwood Hotels & Resorts. โ€œHaving recently been voted one of the top 10 โ€˜best cities for young entrepreneurs,โ€™ Tampaโ€™s focus on nurturing a millennial business community makes the city a prime market for an independent-minded brand like Tribute Portfolio.โ€


Mixing Business with Indie

Formerly the InterContinental Tampa, the hotel is currently renovating all of its guestrooms, suites, corridors and lobby, with plans to complete by November 2016. The refresh incorporates an array of indie design touches, as well as a new color palette, featuring nautical-striped carpet, soft hues of blue, luxurious bedding and pillows, relaxing and comfortable lounge chairs and earth-toned window treatments.

The meeting spaces will be completely transformed and unveiled in summer 2017, enhancing the hotelโ€™s position as the go-to Tampa location for corporate meetings and events. The current and upcoming renovations complement updates made in January 2016, when the hotel unveiled a new, local destination-inspired design, including an expanded bar area and communal tables throughout the lobby for ease of business.

โ€œGiven its location in Westshore, upscale amenities, and sought-after culinary experiences at Shulaโ€™s Steakhouse, our hotel is a top choice for business and leisure travelers alike,โ€ said Craig A. Spencer, CEO of Arden Group. โ€œWe look forward to the added power and unlimited potential of partnering with Starwood to bring the Tribute Portfolio brand to our guests.โ€

โ€œAfter thorough research and intense evaluation of potential hotel brands, it was clear that partnering with Tribute Portfolio added the most value to our hotel, offering our guests an array of new amenities with programs like the Starwood Preferred Guest program,” said Renรฉ Bardel, Managing Director of Arden Group. “From an ownership perspective, we now have a significantly enhanced assortment of benefits through Starwood, while retaining our independent spirit.โ€

Independent by Nature

An answer to both guestsโ€™ and ownersโ€™ desire to Stay Independent, Tribute Portfolio debuted in April 2015 with its first hotel, the Royal Palm South Beach Miami. Now, just over a year since its inception, guests can enjoy Tribute Portfolio properties internationally in London, UK; Paris, France; Jakarta, Indonesia; and Hokkaido, Japan, as well as in the U.S. in Las Vegas, NV; Palm Springs, CA; and Costa Mesa, CA. The brand will soon open new hotels in Denver, CO; Ft. Lauderdale, FL; Asheville, NC; Nashville, TN; Savannah, GA; Charleston, SC; Coral Gables, FL; and Sarasota, FL, among others. Firmly anchored in the upper upscale category, Tribute Portfolio allows owners of distinct properties to maintain their independent spirit, while benefiting from Starwoodโ€™s powerful distribution, loyalty and sales platforms.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

Share to...