WTTC Report: Travel & Tourism still expected to grow despite challenges

The update of the World Travel & Tourism Council’s (WTTC’s) Economic Impact Reports 2016 shows that, despite the many challenges Travel & Tourism has faced in the first six months of 2016, the sec

The update of the World Travel & Tourism Council’s (WTTC’s) Economic Impact Reports 2016 shows that, despite the many challenges Travel & Tourism has faced in the first six months of 2016, the sector is still expected to grow by 3.1%, outpacing global economic growth forecast at 2.3%.

Global Travel & Tourism continues to register strong growth despite challenges from terrorism, political turmoil, global economic developments, and the Brexit decision, according to new research by the World Travel & Tourism Council (WTTC).


The regional outlook for direct Travel & Tourism GDP in 2016 shows that:

• South Asia leads the growth at 5.9%, driven by strong economic prospects in India.

• Latin America will be the worst performer, with an anticipated decline of 0.9%, driven by weakness in Brazil.

• Northeast Asia and Southeast Asia are expected to show solid growth at 4.7% and 4% respectively, stimulated by China growing at 6.3%.

• North America will perform well, with forecast growth of 3.1%.

• Europe will be challenged by lower visitor spend, but will still grow by 2.2%.

While the global picture remains positive, the outlook for some countries has deteriorated since WTTC’s last forecast in March 2016:

• In France, the sector’s direct contribution to GDP is still growing, but the forecast has been reduced from 2.9% to 1.1%, due to macroeconomic downgrades in other European countries, and compounded by the recent incidents in the country, including the atrocity in Nice.

• In Turkey, growth in Travel & Tourism’s direct contribution to GDP has been reduced further from -0.2% to -3.2%, due to the spate of terror attacks, the diplomatic dispute with Russia, the failed coup, and proximity to the Syrian conflict.

• In Brazil, the sector is still expected to contract, despite the positive effect of the Olympics. Growth has been downgraded from -0.9% to -1.6%, as a result of the political turmoil and weak macroeconomic performance.

The report includes a focus on the impact of the Brexit decision. This shows that Travel & Tourism in the UK is expected to hold up well in 2016 with growth of 3.6%. Weaker domestic spending growth, and a projected drop in UK outbound holidays of 3%, will be offset by higher spending in the UK by international visitors as a result of the favorable exchange rate.

David Scowsill, President & CEO, WTTC, said: “Our update report highlights the resilience of travelers and the robustness of our sector, as tourism continues to outpace global economic growth by nearly 1%. Whilst we should not downplay the impact of incidents or turmoil at individual country level, on a macro-economic level we continue to register strong growth.

It is important to remember that tourism is a force for good. It brings tremendous social and economic benefits to countries and connects people from different cultures and backgrounds. We call on governments to continue to focus on the economic and social benefits of Travel & Tourism, and to work together with the private sector to combat some of the challenges we face.”

eTN is a media partner for WTTC.

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Linda Hohnholz

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