UAE to represent 90 percent of Middle East leisure tourism market by 2020

DUBAI, United Arab Emirates – The UAE is forecast to make up 90% of the leisure tourism market in the Middle East by 2020, according to research by Team Leisure LLC ahead of The Leisure Show Dubai 2016.

Phil Taylor, Director at Team Leisure LLC, said: “The UAE is just about to take a huge step on to the world leisure stage with some 10 – 15 major leisure attractions due to open in 2016 and many more in the pipeline. This is the next big step in the UAE’s tourism strategy and the single biggest driver of growth in the hotel market for the next 5 years.”

In 2016 alone, four major new theme parks are anticipated to open in the UAE: IMG Worlds of Adventure (August) and Motion Gate, Bollywood and Legoland at Dubai Parks and Resorts (October), all in Dubai, alongside the Louvre Abu Dhabi, safari parks in both Dubai and Al Ain and an exciting range of other leisure projects.

Taylor commented: “The Gold Coast in Australia, Singapore, and Orlando in Florida are all successful leisure and tourism stories that are 50 years or more in the making. Yet the stories are quite varied, as is the nature of their success. The individual destinations offer lessons the UAE can benefit from and allow us to evaluate the chances of success of the UAE’s leisure strategy.”

“If the UAE can achieve the same quality and success with its leisure attractions that define all of the tourism initiatives that have got it to where it is today, then there is absolutely no doubt in my mind that it can succeed in the next major step in its tourism strategy. After all, the UAE tourism story is at least 20 years old already, and it has delivered steady and impressive growth to date,” Taylor added.