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Demand for natural and organic foods to fuel baobab ingredient consumption

Wire India

Selbyville, Delaware, United States, November 4 2020 (Wiredrelease) Global Market Insights, Inc –:Baobab is globally being touted as the perfect functional ingredient for commercial product applications. Over the past couple of decades, the African-Arabian superfruit has completely taken the food and beverage sector by storm. With up to 50 percent more antioxidants than acai, the fruit is set to experience explosive growth within the global food and beverage industry. 

While it continues to find new applications in the food sector, baobab ingredient has been gaining wide popularity in nutraceutical, cosmetics, and personal care applications. Ongoing research and development and growing awareness regarding its health and cosmetic benefits is likely to boost the product utilization in these applications.  

As per a new research report by Global Market Insights, Inc., global baobab ingredient market size is projected to reach an annual valuation of over US$5 billion by 2024, with growing use of the product as a natural ingredient in food, cosmetics and personal care, and nutraceutical sectors. 

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Baobab ingredient to gain traction in food and beverage sector

The baobab fruit can be easily integrated into a wide variety of food and beverage products. The all-natural ingredient, which contains high level of ascorbic acid, enhances other flavors and brings them into focus, improving overall quality of the finished product. The product is highly alkalizing, gluten-free, and low glycemic index, making it desirable in the industry. 

Baobab powder earns its position in the superfood category on account of extraordinary nutritional profile. It is rich in vitamins, all eight amino acids required by the body, protein which helps build and repaid muscles, and strong antioxidants. The powder serves as an excellent source of soluble as well insoluble fiber which improves digestive health, helps maintain healthy weight, creates a feeling of satiety, and delivers prebiotic activity to support probiotics growth. 

When it comes to functional beverages, baobab powder has increasingly emerged as a cost-efficient ingredient that provides an unparalleled nutritional punch. It is being extensively used in single strength beverages, yogurts and smoothies, powdered drink mixes and supplements, and food products such as cereals, granolas, and energy and nutrition bars.  

Food manufacturers are exploring new ways to integrate the goodness of the superfruit into products and capitalize on the growing trend of natural and organic foods. 

Recently for instance, EcoProducts B’Ayoba had launched two new baobab ingredient-based product innovations in January 2020. These include the Red Baobab Tea and Ready-to-Use Baobab Paste which have primarily been formulated for beverage applications. 

Not only is the ingredient a highly cost-efficient way to make food and beverage products nutrition-rich, but it is also an incredibly versatile and sustainable ingredient. Baobab’s well-rounded nutritional profile makes it preferable for a wide range of uses and suitable for myriad opportunities for food innovation. 

Some major factors restricting baobab ingredient industry forecast 

Changing climatic conditions, increasing global warming, and growing risk of droughts can affect the production of baobab trees which are highly vulnerable to climate change. The lack of awareness regarding the beneficial properties of the product may also restrict its consumption slightly.

In addition, high costs of the ingredient compared to other products containing vitamin C and antioxidant along with excessive transportation and labor costs may negatively impact baobab ingredient market forecast. However, ongoing investments and R&D efforts by manufacturers to explore new use-cases and reduce overall cost will bolster the industry outlook in the near future. 

Baobab Fruit Company, Mighty Baobab Limited, Africa baobab, Afriplex, Aduna Limited, B’Ayoba, Organic Bursts U.K. Limited, Halka B Organics, Organic Africa, Woodland Foods, Atacora, and The Healthy Tree Company are some of the leading product suppliers worldwide.      

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About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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