Virgin America shares jumped 12% on report the company has attracted bids from JetBlue and Alaska Airline.
According to Bloomberg, discussions between Virgin America and the two bidders are ongoing, and a deal could be announced as early as next week, the people said, asking not to be identified discussing private information. Bloomberg went on to report: It is unclear if other suitors will emerge, and Virgin America may yet decide to abandon sale negotiations in favor of remaining independent.
Last week, Bloomberg reported that the carrier, which flies to destinations throughout the U.S. and Mexico, was working with financial advisers on a sale after receiving takeover interest.