Four Points by Sheraton brand debuts in Ethiopia

STAMFORD, CT – Starwood Hotels & Resorts Worldwide, Inc today announced it will introduce its booming Four Points brand in Ethiopia with a new-build property developed by Alemgenet Trade & Industries PLC, an Ethiopian private liability company. Slated to open at the beginning of 2019, Four Points by Sheraton Addis Ababa, Meskel Square marks Starwood’s first new hotel in Ethiopia since the opening of the renowned Sheraton Addis Ababa, a Luxury Collection Hotel, in 1998. Strategically located on the main arterial avenue leading to Bole International Airport, the hotel is a short walk from popular city landmark, Meskel Square, and a quick drive to the United Nations and African Union Headquarters.

“The entry of Four Points to Ethiopia, one of Africa’s fastest growing economies, is a significant addition to our rapidly expanding portfolio in the region,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “As home to Africa’s largest airline, Addis Ababa is a key hotel market and an ideal city for a brand that serves the modern, everyday traveler.”

Mr. Alem Fitsum, Managing Director Alemgenet Trade & Industries PLC said, “We are very pleased to have reached this milestone, and we look forward to working with Starwood to provide our guests the comfort and authentic service they have come to expect from the Four Points brand.”

“The Four Points brand has the largest global pipeline in Starwood and accounted for almost 45 percent of all deals signed in the region last year,” said Neil George, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Africa & Middle East. “With two Four Points Hotels currently operating in Africa and five more in the pipeline, the brand is enjoying great interest and traction with developers across the continent.”