Ypartnership has been chosen by the Mexico Tourist Board to manage its cooperative advertising program.
CEO Peter Yesawich estimates that total billings will exceed $45 million for advertising in the U.S. and Canada during 2008 and 2009.
The Mexican government established the Mexico Tourist Board to oversee tourism promotion for the world’s eighth-most visited nation.
Ypartnership is an international advertising and public relations firm specializing in the travel and leisure industries. Headquartered in Orlando, the agency has offices in New York, Los Angeles, Honolulu, Vancouver, London, Mexico City and Zurich.