A new chief has been named by Hawaiian Airlines to lead the South Korea division of the company. Born and raised in Busan, Korea, this new country director brings more than brings more than 25 years of experience in aviation, aeronautics, automobile, and broadcast to the Hawaii airline.

Soojin Yu has been named to the position of country director and chief representative for South Korea. She will oversee general management of Hawaiian’s commercial activities in South Korea.

“Soojin’s broad industry experience makes her the ideal representative to fortify our position as the airline offering the best value for South Koreans traveling to our islands,” said Theo Panagiotoulias, Hawaiian Airlines’ senior vice president of global sales and alliances. “We are thrilled to welcome Soojin as we enter our fifth year of service in Seoul.”

Yu most recently served as China business manager – Asia Pacific region for Renault Samsung Motors in South Korea, where she led new vehicle development projects and new business platform initiatives.

Previously, Yu worked as the marketing and communications manager for Air France KLM, and also served as an interpreter for pilots and mechanics for Samsung Aerospace and Eurocopteur. Yu began her career working in foreign exchange at the Banque Indosuez in Seoul.

Yu holds a bachelor’s degree in English Language and Literature from Yonsei University in Seoul.

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Previously, Yu worked as the marketing and communications manager for Air France KLM, and also served as an interpreter for pilots and mechanics for Samsung Aerospace and Eurocopteur.
Born and raised in Busan, Korea, this new country director brings more than brings more than 25 years of experience in aviation, aeronautics, automobile, and broadcast to the Hawaii airline.
“Soojin’s broad industry experience makes her the ideal representative to fortify our position as the airline offering the best value for South Koreans traveling to our islands,”.