Air Malta was one of the main supporters of this year’s Mediterranean Tourism Forum spearheaded by the Malta Hotels and Restaurants Association (MHRA). Now in its third year, the Forum aims to bring together public and private sector stakeholders with an interest in tourism across the Mediterranean region.
The theme chosen, “Empowering Tomorrow,” emphasizes the potential of tourism in generating employment, economic growth and stability in the Mediterranean region. Around 1,000 delegates from several countries across the region participated in last week’s forum.
“Understanding our customers today is the key to Empower Tomorrow,” commented Ms. Ursula Silling, Air Malta’s Chief Commercial Officer during an intervention at the Forum. She said that the airline has invested a lot in trying to understand its customers’ satisfaction levels and needs and conducts regular real time surveys in this regard. So far over 10,000 responses have been collected, and the airline aims to continue improving its products and services in line with evolving customers’ needs.
Both MHRA and Air Malta share the belief expressed by the United Nations World Tourism Organization that tourism is a great opportunity to sustainably grow further our economies whilst creating the right foundations for peace and stability in the region.
This year’s forum also saw the inauguration of the Mediterranean Tourism Foundation whose mission and objectives will be to increase dialogue through the organization of various fora, run the Mediterranean Institute for Tourism Studies and promoting events that enhance the regional tourism product and experience.
During the forum, Air Malta launched a short testimonials video highlighting what customers think about the airline. The video is available on Air Malta’s website and social media channels including facebook and youtube.