Hertz appoints new General Manager for the UK

LONDON, England – The Hertz Corporation announced that David Rowlands has been appointed General Manager for Hertz UK. Mr.

LONDON, England – The Hertz Corporation announced that David Rowlands has been appointed General Manager for Hertz UK. Mr. Rowlands reports directly to Rafael Girona, Senior General Manager Region North, Hertz International, replacing Neil Cunningham – who, after 19 successful years in the company, has decided to pursue a new career opportunity.

David Rowlands is responsible for developing and driving Hertz UK’s strategy and business plan as well as leading the country’s vehicle rental operations. He joins Hertz as a senior business leader with extensive operational leadership experience and a strong track record in driving significant profits and growth in both domestic and international environments.

Mr. Rowlands has a multi-channel background in a variety of retail and global corporate sectors as well as a strong expertise in change management, process improvements and business transformation.
“We are very pleased to welcome David to Hertz; his extensive leadership and operational experience are key for his new role as the head of our UK business. As the new General Manager for Hertz UK, David will oversee the country’s performance and teams, bringing a fresh perspective and significant set of skills to the role,” said Rafael Girona.

David Rowlands, General Manager, Hertz UK, said: “I am truly honored to start leading the UK business of such a highly prestigious and globally recognized brand. With our fantastic range of cars and vans to suit every customer need, our presence in the accident management industry with CCL Accident Support, and our talented team, Hertz UK has a very strong proposition for leisure and business travellers alike. True to the values of Hertz, my mission is to continue to drive our focus on providing a superior service to our customers and a great place to work for our employees.”

David Rowlands has most recently served as Senior Vice President of Global Operations for Antenna International since 2012, where he was responsible for driving significant revenues as well as operational and performance margin improvements. Prior to this role, Mr. Rowland served as Vice President, International Retail Operations at Sony Pictures for four years and as International Retail Development Director at NBC Universal Pictures International for seven years. He previously held leadership positions at Tate & Lyle Europe and Warner Brothers Home Video International. Mr. Rowlands started his career at Asda Stores Limited where he held various head office and store management roles.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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