CHICAGO, IL – Today is #GivingTuesday, and United Airlines is urging its customers to join in the giving spirit. Through December 11, the company will provide up to a total of 10 million bonus miles to MileagePlus members who donate to any charity through CrowdRise, the world’s largest online charitable fundraising platform.
“Giving Tuesday is a great opportunity for our customers and employees to further support the causes that matter most to them,” said Tom O’Toole, senior vice president and chief marketing officer at United. “We are always seeking out new ways to make a difference in the communities we proudly serve, and this partnership allows us to reward customers who share our commitment.”
Each donation will also add one brick to the CrowdRise Giving Tower – a virtual structure built in real time representing the world’s combined philanthropic impact over the holidays. A new virtual reality feature will help bring the experience to life by allowing viewers to see the CrowdRise Giving Tower stacked up next to iconic buildings from around the globe.
MileagePlus members who give to any charity can receive up to 1,000 bonus miles by entering their MileagePlus number at the time of their donation. United will award members miles based on the size of their donation:
• Donate $50-$99 – Earn 250 bonus miles
• Donate $100-$249 – Earn 500 bonus miles
• Donate $250 or more – Earn 1,000 bonus miles
Though MileagePlus members will receive miles for donating to a charity of their choice, they may also direct their contribution to one of several organizations that currently partner with United, including: Make-A-Wish America, March of Dimes, Fisher House Foundation, Ride 2 Recovery, and the Thurgood Marshall College Fund.