Keeping up with all things happening is key to the success of Africa’s leading travel and tourism trade show, WTM® Africa. That is according to Chardonnay Marchesi, WTM Africa’s dynamic General Manager.
A strong contingent of WTM® Africa team members descended on Reed Travel Exhibitions’ WTM Portfolio flag ship event in London, World Travel Market, earlier this month.
“It is really valuable for us to work alongside our colleagues from the WTM Portfolio in London at WTM”,commented Marchesi. “It was important that our team participated in as many activities at WTM as possible, so that we ensure a consistent high standard of delivery across the portfolio and at our event in Cape Town.”
WTM® Africa hosted the top ASATA Diners Club Awards winners; Lidia Folli, ASATA’s Exceptional Commitment winner and Minette Fourie, Tomorrow’s Leader at the London event. The WTM® Africa team participated in the Responsible Tourism Awards, topical industry events and festivals and worked alongside the marketing, communications and PR teams and to top it all WTM® Africa hosted an all-important engagement with potential African exhibitors in the form of an Africa Round Table forum which consisted of influential tourism professionals from all over Africa.
“We invite all travel professionals from all over Africa to come and experience the WTM Portfolio’s successful business formula of creating business and matching quality buyers with exhibitors, right here in Cape Town in April 2016. It is exciting times for travel and tourism on our continent. Not only will participants be able to meet and network with the best of the best in our industry, they will also be able to extend their knowledge by attending our many seminars and presentations. We have added some exciting topics to our events programme for 2016 that are pertinent to the growth of tourism in the region” concluded Marchesi.
All information on WTM® Africa can be found on the website www.wtmafrica.com.
About Africa Travel Week
Africa Travel Week comprises three co-located shows – WTM Africa, IBTM Africa and ILTM Africa – encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).
Dates for Africa Travel Week (#africatravelweek) 2016 are:
About World Travel Market Africa
WTM Africa in Cape Town, South Africa attracts more than 3,000 of the most senior executives interested in the African travel industry. US$ 333 million worth of new business was conducted at the event in 2015 between 572 exhibitors,197 hosted buyers and 418 Buyers Club members, thanks in part to 7,600 pre-scheduled business appointments.
WTM Africa is part of Reed Travel Exhibition’s WTM Portfolio of events, which also includes World Travel Market, Arabian Travel Market and World Travel Market Africa.
About World Travel Market (WTM)
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Over 50,000 UK and international travel professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 generated around £2.5 billion of travel industry contracts.
World Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is owned by the worldʼs leading events organiser Reed Exhibitions