EVA air reveals brand new corporate identity and design

EVA Air took delivery of its 22nd Boeing 777-300ER (registration numbers B-16725) at the Boeing factory in Everett, WA, on November 11, 2015.

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EVA Air took delivery of its 22nd Boeing 777-300ER (registration numbers B-16725) at the Boeing factory in Everett, WA, on November 11, 2015. During the delivery, EVA Air also unveiled a new corporate identity system and livery.

EVA Air Chairman K.W. Chang and Boeing Vice President Jeff Klemann led the ceremony. The EVA Air Chairman, a certified pilot who has earned the rank of captain, took charge of the cockpit for the ferry flight to Taipei and departed Seattle’s Paine Field Airport at 13:30 (1:30 pm).

“EVA Air was a launch customer for the 777-300ER in 2005 and the aircraft has become the backbone of our long-haul fleet. By the end of 2017, we will be operating more than 30 Boeing 777-300ERs,” said EVA Air Chairman K.W. Chang. “We launched our new generation Boeing 777-300ERs last year and significantly upgraded our in-flight services and cabin environments. Today, we unveiled a new livery design to herald our continuing commitment to service innovation. We aim to give our passengers flying experiences that are even more comfortable and enjoyable, and that include fun and entertainment along the way.”

EVA Air revealed new in-flight music to accompany the new livery. The airline worked with renowned soundtrack master Ricky Ho to create a sound for the boarding experience that makes flying more relaxing and enjoyable. Ho used the ocarina, an ancient wind instrument and type of vessel flute, to specially create three melodious pieces, “Love is the Answer,” “Horizon” and “All things bright and beautiful.”
EVA Air chose the peaceful, catchy melodies to share the beauty and charms of Taiwan with passengers.

EVA Air will add seven more Boeing 777-300ERs and six more A321-200s by the end of 2016. After all of its new aircraft are delivered, EVA Air’s fleet will include more than 80 airplanes. EVA Air will deploy its new 777-300ERs on North America routes. The new aircraft will equip EVA Air to increase its North American services to 77 flights a week by the end of 2016.

WHAT TO TAKE AWAY FROM THIS ARTICLE:

  • The EVA Air Chairman, a certified pilot who has earned the rank of captain, took charge of the cockpit for the ferry flight to Taipei and departed Seattle's Paine Field Airport at 13.
  • The new aircraft will equip EVA Air to increase its North American services to 77 flights a week by the end of 2016.
  • “EVA Air was a launch customer for the 777-300ER in 2005 and the aircraft has become the backbone of our long-haul fleet.

About the author

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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