Read us | Listen to us | Watch us | Join Live Events | Turn Off Ads | Live |

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

Tourism – new ideas, new concepts and dreams: Sri Lanka must take the chance

Written by editor

One of Sri Lanka’s top professionals, Doctor Rohantha Athukorala, addressing the Young Professionals Association (YPA) on the topic “Sri Lanka Towards a $100 billion economy,” opined “Tourism gives a

One of Sri Lanka’s top professionals, Doctor Rohantha Athukorala, addressing the Young Professionals Association (YPA) on the topic “Sri Lanka Towards a $100 billion economy,” opined “Tourism gives a country an opportunity to come out with new ideas, new concepts and dreams which no other discipline can give back to a country. Sri Lanka has got that chance now! It’s all about what we do together as coalition governments and coalition public sector boards to make Sri Lanka a $100 billion economy.”

What is required is for the tourism industry policy-makers and private sector to rally closer than ever before and behind their respective tourism brand marketing entities said Chairman Athukorala. Tourism must be a major catalyst for change, for the society as a whole and for this to happen we must invest on people and research. We must develop strategic partnerships linking the Tourism industry with top academia both in Sri Lanka and globally so that Sri Lanka become part of the Global value chain( GVC’c) he said.

Tourism must bring a fresh perspective and access to new ideas, concepts, and dreams” let’s make this happen together like what we did the Guinness Book of record attempts where three institutions came together- Sri Lanka Tourism, Sri Lanka Tea Board and Sri Lankan Airlines. The launch of the global on line video completion partnering google, the one million tree stories project partnering Rotary that was launched by Miss World Rolene Strauss, the 500 pod blue whales that live 30 km from Kalpitiya endorsed global specialist Andrew Stutton, Sri Lanka Tourism partnering the Dalada Maligama to create awareness on the 1067th Esela Perahera at the largest tourism fair in the east “Japan Tourism Expo 2015 in Tokoyo”, Sri Lanka Tourism together with National Gem and Jewellery Association to auction a ” blue sapphire” at the largest tourism fair in Scandinavia ” TUR international travel fair 2015 to name a few he voiced.

Athukorala went on to say that “Growth of the tourism industry offers us a chance to take a step forward and to overcome our differences and capitalize on our diversity to connect Sri Lanka into the global value chain. This is our unique DNA . Let’s Make this the best year for Sri Lanka tourism he voiced given that we are focussing on the $ 3 billion tourism receipts for 2015 with $250 + per day so end stacking the numbers he said.

“Let’s make the tourism industry the the pillar of our economy, demands that our country and its people work in total partnership with the SME sector that is accounting for 49% of the tourism receipts” he said. It’s important that the tourism industry to be together and making the policy makers become market driven.”If we seize this chance for growth, then tourism can become a major tool for good and for our future prosperity that will account for 22-24% of GDP like many other developed tourism businesses.

We must keep tourism visible as an industry that brings economic stability, provides employment, and keeps the world connected which is why we launched the global online video competition where a ideal dream vacation branded ” 365 day holiday”. Meaning twenty lucky winners will get a twenty day holiday with a media link to make the vacation memorable. After all 77% of the travellers make decisions with on line data and hence this competition becomes unique said Athukorala.

As at end August Sri Lanka tourism has recorded a 16.8% growth with 1.1 million visitors coming into the country.