Analysis conducted following ibtm china, part of ibtm events, has revealed that the Knowledge Program which took place at the China National Convention Centre (CNCC) in Beijing last month, was the best attended to date.
Cici Chen, ibtm china Event Manager commented, “We are extremely pleased with the attendance at this year’s Knowledge Programme in China. Furthermore, in-depth analysis and research has confirmed that primary reasons for increased attendance were the sessions’ relevance to participant’s needs and the reputation of the presenters delivering the sessions. These findings confirm that as an event we are delivering a programme that is truly meeting the needs of the industry in China.”
A new initiative this year saw the introduction of seven ibtm events knowledge themes, which helped drive increased participation with the following sessions proving the most popular:
• From Idea To Fact: An ASAE Case Study For Planning An International Conference
• The Big Data Marketing Of High-End Thematic Travel
• Views Of The Future -Ten Trends In The MICE Industry
• Communication – Create Win-Win Results For MICE Procurement (The New Trends For MICE In The Internet Era), which saw standing room only available for a number of attendees.
Feedback accumulated following the events from various participants included:
Ms. Kemmagorn noting that the programme provided “targeted education content combined with in-depth analysis which is practical to work with and easily accepted by every level.”
Yu Hong, commented: “I’ve attended ibtm china for several years, I ensure that every year I make time for the educational programme to learn and to explore. The panel discussions and case studies are very helpful to my work, especially those sessions delivered by international speakers that helped me broaden my horizons.”
Mingrui Qiao, Senior Account Manager, Caixin Media Company Ltd commented, “Each topic delivered a clear view and was very future focused. I gained a lot by attending the Knowledge Programme, will definitely attend again next year.”