TANZANIA (eTN) – The second edition of Tanzania’s ambitious Swahili International Tourism Expo (SITE) will be taking place Thursday to Saturday this week to attract a hundred-plus tourists and travel trade companies from several countries across the world.
Expected to attract 100 exhibiting companies from some European, American, Asian, and African nations to showcase their tourist products and services offered to holidaymakers, the SITE exhibition is the first ever institutional and national tourism business gathering in Tanzania, according to organizers, the Tanzania Tourist Board.
The second edition of SITE had attracted more exhibitors, hosted buyers, and other participants compared to the first edition of the event, said the Tanzania Tourist Board’s Acting Chief Executive Officer. Devota Mdachi.
She said among participating companies, some are from the United Kingdom, South Africa, Seychelles, Uganda, and Kenya, apart from the host, Tanzania. In its first edition last year, SITE had attracted 40 exhibitors.
This year’s SITE had so far, attracted 43 International Hosted Buyers made up of tour operators, package safari makers and planners, and travel agents rated as wholesalers.
The number of international hosted buyers had increased from 19 registered last year, she said.
It is as well expected that the hosted buyers will make tours in key tourist attractive sites of Tanzania including the Spice Island of Zanzibar on the Indian Ocean coast and Lake Manyara National Park in northern Tanzania.
Over 2,000 visitors from Tanzania, Seychelles, the United States, the UK, India, Russia, South Africa, Kenya, Rwanda, Burundi, and Germany are as well, expected to visit the SITE exhibition between October 1 to 3.
Visitors have already registered to visit SITE, including media professionals, diplomats, and travel trade executives, organizers said.
Some 41 companies have sponsored this year’s SITE in 3 categories classified as Platinum, Gold, and Silver. Ethiopian Airlines has sponsored the event under the platinum category through 25 return air tickets to hosted buyers from different countries.
SITE is the first international tourism expo developed by the Tanzania Tourist Board. The board (TTB) has appointed Pure Grit Project and Exhibition Management Ltd. of South Africa to partner with them.