As France continues to remain Seychelles’ leading market in Europe with 25,850 visitor arrivals recorded for the week ending Sunday, September 20, the Seychelles Tourism Board’s Office in Paris is more than ever convinced that every opportunity to market the destination and keep a good working relationship with key trade partners are both fundamental strategies for good business.
As part of its marketing activities for the destination, the Seychelles Tourism Board’s Office in Paris took part in a workshop organized by Austral Lagons, one of France’s destination specialists for dream destinations such as Zanzibar, Seychelles, and Polynesia.
The one-day workshop held on a floating vessel, “Yacht de Paris,” on the river Seine, was the ideal opportunity for Bernadette Willemin, Director of Europe for Seychelles Tourism Board, and Arnelle Francois representing Air Seychelles to sell the destination to 69 travel agents.
During the whole day, agents selling destinations, airlines, and hotels presented their products via 25 minutes, deploying the best marketing arguments to incite travel agents to recommend their products or destinations to their clients.
Bernadette Willemin, Director of Europe, said: “It is an essential to continue providing the front liners with the necessary information and selling arguments on our destination and its products, so much so that a significant percentage of our business is generated from the distribution channel. Consequently, STO [Seychelles Tourism Office] invests a good part of its annual budget in trainings either its own initiated projects or jointly with the tour operators and other partners.”
Seychelles is a founding member of the International Coalition of Tourism Partners (ICTP) . For more information on Seychelles Minister of Tourism and Culture Alain St.Ange, click here.