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World Tourism Day: Insert sustainable here

Written by editor

HAWAII, USA; BRUSSELS, Belgium; VICTORIA, Seychelles; BALI, Indonesia – The International Coalition of Tourism Partners (ICTP) wants to add its voice of support to the many organizations joining th

HAWAII, USA; BRUSSELS, Belgium; VICTORIA, Seychelles; BALI, Indonesia – The International Coalition of Tourism Partners (ICTP) wants to add its voice of support to the many organizations joining the UN World Tourism Organization (UNWTO) to celebrate the impact of tourism on society and to draw attention to the billions of opportunities in educating travelers, would -be travelers, and hosting communities.

Enjoying the “tweets” generated by the campaign, I was particularly struck by that of Tourism Mexico which incorporated a UNWTO poster to respect local culture, buy local, save energy, use public transport, and protect heritage.

It’s a reminder that World Tourism Day this year falls at the very time that global leaders – inspired by the incredible Pope – are agreeing on the new sustainable development goals – goals that will hopefully set us on a new more caring, sharing, inclusive development path to 2030, where green growth is the norm.

That it comes a couple of months before the same leaders – inspired by the incredible leadership of Europe, the US, China, and India (and again the Pope) – world leaders will meet in Paris to establish carbon reduction targets that will give us a chance to stabilize global temperature increase to manageable levels by 2050 and limit the worst extremes of existential climate change.

About ICTP

Given that these Targets should be the “new norm” – wouldn’t it be great if future World Tourism Days could embrace these sentiments – simply by inserting the word “sustainable” in between the first two words. World Sustainable Tourism Day would say it all – and send an even more powerful message – one that links growth directly with responsibility for the future of our planet.

ICTP is a grassroots travel and tourism coalition of global destinations committed to quality service and green growth. ICTP engages communities and their stakeholders to share quality and green opportunities including tools and resources, access to funding, education, and marketing support. The coalition advocates sustainable aviation growth, streamlined travel formalities, fair coherent taxation, and investments for jobs. ICTP supports the UN Millennium Development Goals, the UN World Tourism Organization’s Global Code of Ethics for Tourism, and a range of programs that underpin them. For more information go to ictp.trvel or contact email.

Council members include Brand USA, the Seychelles Tourism Board, Reunion Island Tourism, Rwanda Tourism Development Board, and Johannesburg Tourism. ICTP has more than 90 destination members around the globe.