Read us | Listen to us | Watch us | Join Live Events | Turn Off Ads | Live |

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

Air Canada and Amadeus announce new multi-year distribution agreement

0a1_2908
0a1_2908
Written by editor

MONTREAL, Canada and MADRID, Spain – Air Canada and Amadeus today announced they have reached a new multi-year distribution agreement through which all Amadeus travel agency customers, both offline an

MONTREAL, Canada and MADRID, Spain – Air Canada and Amadeus today announced they have reached a new multi-year distribution agreement through which all Amadeus travel agency customers, both offline and online, will have access to all fares and seat availability. Air Canada will take advantage of Amadeus Fare Families and Amadeus Ancillary Services, providing travel agency customers with access to the airline’s complete range of merchandising content. The companies will also work together to leverage existing features of the Amadeus point-of-sale retailing platform, as well as new cutting-edge features under development, to offer Amadeus subscribers access to rich content related to Air Canada fare products.

“We are very pleased at having achieved this win-win agreement with Amadeus that allows both parties to evolve their distribution strategies while it delivers the technology solutions to grow our business globally,” said Duncan Bureau, Vice President Global Sales, Air Canada. “The agreement broadens Air Canada’s distribution capabilities around the globe to meet our international growth objectives and aligns our distribution strategy of providing the right content in the right channel under the right economics. We are well positioned with our Amadeus partnership to deliver the world-class experience our customers have come to expect of Air Canada.”
This agreement will also allow Air Canada to respond to the evolving marketplace in areas of commercial interest. Amadeus subscribers will be able to book Air Canada’s full range of content and best fares, including those available through the carrier’s internal reservations system and its consumer and third-party Web sites.

“The renewed partnership between Air Canada and Amadeus is great news for the industry and comes at an exciting time given Air Canada’s ambitious growth plans. We are very pleased to support Air Canada’s multi-channel distribution strategy and pioneering approach to merchandising, ensuring that travelers will be able to shop for the airline’s innovative products and services through the channel of their choice,” said Holger Taubmann, Senior Vice President of Distribution at Amadeus.

Scott Gutz, President and CEO of Amadeus North America added, “Amadeus has a commitment to shaping the future of travel, so extending and strengthening our long-term partnership with a forward-thinking, merchandising pioneer like Air Canada is especially gratifying. This new partnership further proves the value Amadeus delivers as a global distribution and technology partner to both airlines and travel professionals alike.”

Amadeus will bring its leading merchandising capabilities and connect to Air Canada’s interface via XML, enabling complete access to the airline’s products. Through seamless integration, Amadeus subscribers will continue to benefit from efficiency and transparency offered by the GDS. This global agreement will allow the partners to pursue their business objectives, evolve the distribution landscape, and support international network expansion, all while allowing customers to make well-informed air-purchase decisions.

Along with the implementation of Amadeus Fare Families and Amadeus Ancillary Services, Air Canada will enjoy the full versatility of Amadeus technology to deploy its pioneering merchandising strategy in the indirect channel. Amadeus’ technology will also ensure that Air Canada’s products and services reflect the uniqueness of its brand while guaranteeing efficient processes for travel agents and the traveler’s need for transparency, comparability, and choice. Amadeus and Air Canada are delivering solutions that benefit all stakeholders.