In a fine example of how a county government can work hand in hand with the Kenya Tourism Board (KTB), Kwale’s Governor, Salim Mvurya, stood side by side with KTB’s CEO, Muriithi Ndegwa, launching the countdown towards the 5th edition of the Magical Kenya Travel Expo.
The show, Kenya’s largest international tourism exhibition, will for the first time be held at the Kenya coast this year, and Diani will be the venue, an area under the jurisdiction of Kwale County.
Information passed from the coast suggests that already 176 buyers have confirmed their presence in Kenya, as well as a large number of international travel and tourism media representatives, coming from at least 35 countries around the world. The theme of the expo this year was given as “Sustainability – Keeping the Magic Alive.”
One of Kwale County’s biggest revenue earners is tourism, not only from the beach resorts but a range of other auxiliary services like curio shops, restaurants, and the Shimba Hills National Park, which is located just a few kilometers from the county headquarters in Kwale town.
Connected with the rest of Kenya by air through daily scheduled flights in and out of the Ukunda airfield, Diani is one of magnets for travelers from upcountry, the region, and from overseas, and a large number of top-rated beach resorts have time and again won international awards – alongside the magnificent beaches of Diani – providing evidence, if any is needed, that the Kenya coast can hold its own against other international beach destinations.
#MKTE2015 is taking place from October 14-17 at the Leisure Lodge Beach and Golf Resort.