Tourist office to engage in European road-show


The Austrian National Tourist Office (ÖW) is going to conduct a European road-show in advance of Euro 2008 to be co-hosted by Austria and Switzerland in June.

The show begins tomorrow in Moscow and will then travel to London, Amsterdam, Paris, Munich, Milan, Madrid, Prague and Stockholm.

It will feature press conferences, gala evenings and informal meetings on the theme “Football and Austria” with the goal of publicising the country as a holiday destination.

The show will end after 100 days in Stockholm just before the beginning of Euro 2008.

The economy ministry will provide funding for the show, which will cost six million Euros, from its special budget for the tournament.

Provincial tourism offices will be ÖW’s partners during the show.

ÖW will engage altogether in some 650 marketing activities linked to Euro 2008.