The organizers of the Reed Travel Exhibitions’ ibtm events portfolio have confirmed that the 2016 edition of ibtm africa organized by Thebe Reed Exhibitions will take place at the Cape Town International Conference Center from April 4-6, 2016.
This highly-targeted event offers an opportunity for African exhibitors to connect and engage with top-level international decision-makers during three days of face-to-face business meetings and networking.
Chardonnay Marchesi, General Manager for Africa Travel Week, commented: “According to a recent Euromonitor International report, South Africa remains a global travel and tourism destination; the number of arrivals increased by 6% in 2013, rising to 9.7 million and business arrivals continue to drive overall growth in arrivals in South Africa.
“These findings reinforce South Africa’s position as a global MICE destination and with a platform for pre-scheduled face-to-face meetings between buyers and suppliers for three days of business, networking and education, ibtm africa has now established itself as a key event in the meetings industry calendar in Africa.
Together with the two other co-located shows – ILTM Africa and World Travel Market – more than 30 industry related debates, forums, conferences, seminars and lectures will be delivered during Africa Travel Week, which will also create further opportunities for participants across all events to build communities and business relationships across the sector and across borders.