NEW DELHI, India – Beverly Hills Conference & Visitors Bureau (BHCVB) participated in the India Mission organized by Brand USA in its effort to continue building relationships with travel trade representatives and top media in India, as well as lure high-net Indian travelers to Beverly Hills. The India Mission, which ran from September 6-11, 2015 in the cities of Chennai, Mumbai, and New Delhi, also provided BHCVB the opportunity to participate in the Brand USA “Experience USA” forum held in Goa, where representatives interacted with senior level corporate decision makers with a focus on the meetings and incentives business. The Beverly Hills delegation was led by Ms. Mary Saunders De Hoyos, Sr. Director Business Development, BHCVB.
“This is our third year participating in the Brand USA India Mission, which continues to be a great platform for us to interact and engage with travel trade representatives, especially luxury travel buyers and key press. In addition, the ‘Experience USA’ forum gave us a perfect opportunity to network with corporate decision makers regarding our MICE offerings, which is a growing priority for us,” said Mary Saunders De Hoyos, Sr. Director Business Development, BHCVB.
“India is a growing market for the Beverly Hills Conference & Visitors Bureau and we are thrilled to showcase the innumerable luxury experiences we can offer to Indian visitors in Beverly Hills. We look forward to welcoming even more Indian travelers to our iconic destination this year and beyond,” explains Julie Wagner, CEO, BHCVB.
Beverly Hills Conference and Visitors Bureau appointed Sartha Global Marketing as their in-market representative in India beginning this July, which further shows the organization’s commitment to the Indian market.
On the heels of its centennial in 2014, the City of Beverly Hills experienced record growth in fiscal year 2014-2015 due to the efforts of BHCVB and its hospitality partners. Transient Occupancy Tax (TOT) grew 10.5%, 6.5% higher than the city’s initial projections for the year. Additionally, international travel, representing 63% of the market, grew over 30% from the fiscal year prior.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- The India Mission, which ran from September 6-11, 2015 in the cities of Chennai, Mumbai, and New Delhi, also provided BHCVB the opportunity to participate in the Brand USA “Experience USA” forum held in Goa, where representatives interacted with senior level corporate decision makers with a focus on the meetings and incentives business.
- “This is our third year participating in the Brand USA India Mission, which continues to be a great platform for us to interact and engage with travel trade representatives, especially luxury travel buyers and key press.
- On the heels of its centennial in 2014, the City of Beverly Hills experienced record growth in fiscal year 2014-2015 due to the efforts of BHCVB and its hospitality partners.
