The Anguilla Tourist Board is pleased to announce the appointment of The PM Group as its North American marketing representative, effective September 1, 2015.
The PM Group will be responsible for all destination sales, marketing and public relations representative services for the Anguilla Tourist Board in North America. Headquartered in New York City, and with over 25 years of experience in Caribbean travel and tourism, The PM Group brings to the assignment an in-depth understanding of the region and the industry, and an integrated approach to tourism marketing that incorporates the new platforms that are transforming the ways brands communicate with their customers. The account will be headed by Alison Ross, Vice President, The PM Group.
“We look forward to working with The PM Group to re-introduce Anguilla to both our core audiences and to a brand new cadre of potential travelers,” said Donna A. Banks, Chairperson of the Selection Committee. ”We are confident that this new partnership will enable us to develop a solid foundation for sustained growth, increasing arrivals, expanding our product and generating interest and awareness of Anguilla’s unique tourism offering.”
The PM Group was hired after a two-month review process, and effectively replaces the Cheryl Andrews Marketing Corporation.