Destination DC underlines centrality of tourism to local economy

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu

WASHINGTON, DC – The economic influence of Washington, DC’s travel and tourism industry was heralded today at Destination DC’s Marketing Outlook Meeting at the Marriott Marquis Washington, DC.

Print Friendly, PDF & Email

WASHINGTON, DC – The economic influence of Washington, DC’s travel and tourism industry was heralded today at Destination DC’s Marketing Outlook Meeting at the Marriott Marquis Washington, DC. The annual marketing summit, themed “Millennials and the Future of Travel,” drew nearly 500 area hospitality professionals to hear Destination DC president and CEO Elliott L. Ferguson, Washington, DC Mayor Muriel E. Bowser and other industry leaders outline year-ahead strategies to draw domestic and international travelers to Washington, DC in 2016 and beyond.

Ferguson launched the meeting by confirming the largest year-over-year increase in oversees visitation in five years. “In 2014, DC attracted an all-time record 20.2 million visitors: 18.34 domestic and 1.9 million overseas, the latter up 16% over 2013,” he said. “Tourism supports almost 75,000 jobs in the District and created $725 million dollars in tax revenue. Without it, each DC household would have to contribute an additional $2,500.”

The top ten markets for overseas visitors to Washington, DC are, in order of visitors: China, United Kingdom, Germany, France, Australia, India, South Korea, Brazil, Japan and Italy. Destination DC’s tourism department works closely with international airlines, and offers incentives with the Metropolitan Washington Airport Authority to encourage connecting passengers who might otherwise connect directly to add stopovers for the purpose of experiencing the nation’s capital.

Washington, DC also enjoyed an 8% increase in overall market share of overseas visitors to the United States. In 2014, 5.4% of overseas visitors to the United States came to DC during their trip. Though 9% of the total number of visitors to DC, international visitors [overseas visitors plus visitors from Canada and Mexico] represent 27% of the visitor spending, an average of $518 per stay, up 10% from 2013.
Destination DC also announced plans to revitalize its marketing campaign, DC Cool, by focusing on millennial travelers and user generated content with an increased emphasis on social media.

Engaging partners, members and the public, the #MyDCCool campaign will build momentum and increase photos and positive commentary about the city. Destination DC’s Facebook account reaches 315, 112 fans. In the last 12 months, Destination DC’s Instagram following increased by more than 567%; the @washingtondc Twitter account increased its followers by 28% and generated 19.4 million impressions.

Since launching DC Cool in late 2013, Destination DC members, consumers and media have embraced the campaign. Lonely Planet named Washington, DC the world’s “top city in to visit in 2015.” Looking for fresh ways to engage visitors on mobile devices, FY15, Washington, DC became the first tourism office to offer bit-mojis. A new set of 24 DC Emoji will launch in FY16.

Destination DC will receive an additional $3 million earmark in funding exclusively for marketing from the Mayor’s office. “Our FY15 ROI study shows for every dollar spent on advertising, we recouped $2.54 in taxes from visitor spending, up from $1.77 in FY2013,” said Ferguson.

Between 2015 and 2016, the city will host many notable meetings including 15 citywide and 13 miniwide conventions, including the American Alliance of Museums over the Memorial Day weekend, a traditional need-period. Destination DC’s domestic and international sales forces are focused far beyond 2016, securing business as far into the future as 2033.

Washington, DC’s events calendar shows no signs of slowing down. Major events in the next year include the premier for the Landmark Music Festival on the National Mall; the opening of the National Museum of African American History and Culture; new hotel inventory such as the Watergate Hotel and the Trump Hotel at The Old Post Office; as well as major milestones: the 75th anniversary of the National Gallery of Art and centennial of the National Park Service.

In 2016, NCAA basketball returns to the Verizon Center with the ACC conference championship and with it and estimated economic impact of $60 million dollars.

New and refreshed hotel, attraction and transportation inventory are significant draws for tour operators. In 2017, the U.S. Travel Association will host IPW in Washington, DC for the first time. The largest annual international trade show for people who book travel to the US, IPW is expected to inspire 1 million new international visitors and $1 billion in increased visitor spending within three years of the DC conclave.

“The city is being revitalized with $9.2 billion in physical developments, a robust calendar of conventions and cultural and sporting events,” said Ferguson. “These developments put people to work while giving visitors a rich experience and new reasons to return.”

Print Friendly, PDF & Email