CNN deal with Kenya tourism still a hotbed

The latest news coming out of Kenya about the CNN PR and advertising deal the Kenyan government had inked before being portrayed as a terror hotbed is still strongly brewing.

The latest news coming out of Kenya about the CNN PR and advertising deal the Kenyan government had inked before being portrayed as a terror hotbed is still strongly brewing.

Only a few days ago, a senior CNN official from Atlanta, one Tony Maddox, flew to Nairobi to formally offer the networkโ€™s apologies for the negative portrayal of the country, very likely hoping to rescue the one-million-dollar deal which was to showcase Kenya for a year on the international network. He got a suitable public rebuke from Kenya President Uhuru Kenyatta who summed up the countryโ€™s bitter disappointment for having been portrayed as a country at war, seriously impacting on Kenyaโ€™s reputation around the world and affecting tourism arrivals.

According to information received, however, it appears clear that very likely as a result of sustained public pressure, the Kenya Tourism Board (KTB) will now explore other options, and the CNN deal remains suspended. The KTBโ€™s Managing Director, Muriithi Ndegwa, reportedly confirmed this when he was officiating at the annual Maralal Camel Derby yesterday. Several tourism stakeholders expressed their support for the governmentโ€™s decision.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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