“As the next generation of the tourism Industry, we feel that the students at the Seychelles Tourism Academy are the key individuals who have the power to change things for the better and take the hospitality service in Seychelles to another level,” said the Chairman of the Seychelles Chamber of Commerce and Industry (SCCI), Marco Francis, during the official launch of a new tourism service awareness campaign that took place last Friday at the Seychelles Tourism Academy (STA) in La Misere.
This new national campaign entitled “Mon Sesel Sa” is an initiative of SCCI through its Tourism Committee and is expected to improve the tourism service sector in general, promote certain cultural districts, and boost the rates of return visitors.
Mr. Francis explained that over the years, Seychelles regrettably, has experienced a decrease in the service industry in terms of “value for money” and that the SCCI had found it necessary to create awareness not only among the business private sector but also to the general public. “Whether you are a fisherman, a farmer, or an artist, you all somehow have an effect on the tourism industry, and it is the way we take ownership of this sector that will determine our growth and future,” Mr. Francis added.
In a short speech, the Chairman of the Tourism Committee for SCCI, John Stravens, gave an overview of what the new campaign entails and explained that the SCCI has plans to encourage tourism students to go the extra mile in order to showcase Seychelles as a “value for money” destination. Furthermore, he mentioned that SCCI intends to create more awareness for communities with pamphlets and local young tour guides.
In fact, the distinguished guests present at the ceremony had the opportunity to gauge over some of the colorful detailed pamphlets that highlight certain districts and their places of interests. This included districts such as Bel Ombre, Port Glaud, and Baie St Anne in Praslin.
For his part, the Minister of Tourism and Culture, Alain St.Ange, expressed his support for the new tourism service awareness campaign and congratulated the Tourism Committee of SCCI for their initiative. Furthermore, Minister St.Ange thanked the Ministry for Social Affairs, Community Development and Sport, as well as the Seychelles Heritage Foundation for their key involvement in developing the detailed pamphlets. Minister St.Ange also took the opportunity to explain why he believes that such campaign is important for Seychelles.
“Between January and July of this year, Seychelles has witnessed a 17% increase in its tourist arrivals compared to the same period last year. This is obviously great news for the local tourism industry. However, our strength and attention should not only be focused on just increasing the arrival figures but also finding ways how to increase repeated visitors,” said Minister St.Ange.
“Sun, sea, and sand alone is not enough for Seychelles unless it’s supported by a consistent and efficient service sector. The local tourism industry remains a pillar of our economy, and we all have a role to play in safeguarding it. Therefore, I strongly believe that this campaign is a positive step forward in educating our nation to take ownership and appreciate our tourism industry by providing a better service to our visitors,” he added.
The ceremony reached its peak when the campaign’s official logo and slogan were unveiled to a crowd consisting of mainly prominent business leaders, key stakeholders of the tourism sector, and foreign dignitaries. Also present for the ceremony was the Minister for Investment, Entrepreneurship Development and Business Innovation, Michael Benstrong. There was also the signing of a Memorandum of Understanding (MOU) between SCCI and several organizations and private businesses who decided to support the new campaign. Among those included were the Seychelles Tourism Board, Department of Environment, Mason’s Travel, Sunset Hotel, and Hospitality Supplies Limited.
Top – The assembled crowd applaud following the unveiling of the new campaign’s logo and slogan of “Mon Sesel Sa.”
Middle Left – The Minister of Tourism and Culture, Alain St.Ange, addressing the crowd on the importance of improving the tourism service sector.
Middle – Renowned local singer, Jean-Marc Volcy, performed one of his popular tracks that celebrates Seychelles and its culture.
Middle Right – The Chairman of the Tourism Committee for SCCI, John Stravens, during his opening remarks.
Bottom Left – The signing of an MOU between the Chairman of SCCI, Marco Francis, and the Director of Sunset Hotel, Mary Geers.
Bottom Right – The Chairman of SCCI, Marco Francis, and the Principal Secretary of Environment, Alain De Comarmond, shake hands following the signing of their MOU.
Seychelles is a founding member of the International Coalition of Tourism Partners (ICTP) .