Marriott International Asia Pacific (APAC) has appointed Anka Twum-Baah as Vice President, Customer Loyalty & Content. In this capacity, Twum-Baah leads a concerted effort to drive member growth for Marriott Rewards, the company’s award-winning loyalty program, as well as further developing strategic relationships across the region.
Reporting to Peggy Fang Roe, Chief Sales and Marketing Officer of Asia Pacific, Anka is a key member of the regional sales and marketing leadership and in charge of orchestrating loyalty promotions, content development, strategic partnerships and e-commerce functions to drive business growth.
“This is an exciting time for Marriott International in Asia Pacific. Our portfolio in this region is growing rapidly and we will have over 300 hotels in 10 lodging brands across 16 countries and areas by 2016. I am pleased that a dynamic executive such as Anka joins my team,” said Peggy Fang Roe.
“Anka brings a wealth of international experiences and expertise to us spanning across several disciplines including marketing, strategy, and business development. In addition to her commitment to customer service, her passion for innovation, coupled with her strong track record in product development, makes her an ideal candidate for this key position,” Fang Roe added.
“I am absolutely delighted to join Marriott International at such a pivotal time. Asia Pacific is arguably the most exciting marketplace for the hospitality industry and our company. Marriott International has a great loyalty program and magnificent portfolio of lodging brands. We are well poised to meet the needs of next generation travelers through ongoing innovations. I look forward to working with my colleagues to reach and grow our Marriott Rewards members while supporting the tremendous growth of our brands within the region,” said Anka Twum-Baah.
Before joining Marriott, Twum-Baah served on the executive team as Head of Marketing, Strategy, and Partnerships for Rediscovered, a luxury hospitality and lifestyle start-up based in Hong Kong. Prior to this, Anka spent six years at American Express in New York, London, and Singapore offices. During her tenure, Anka served as Director, International Membership Rewards managing loyalty products for Centurion line and Bank Partner card products portfolios across 150 markets as well as several other positions.
Twum-Baah holds an MBA from the University of Chicago Booth School of Business joint program with London School of Economics and AB, Economics and Political Science with honors from the University of Chicago.